As we head into the New Year, it’s time to reflect on the past year, which we can only describe as our busiest and most exciting year, yet.
KICKING OFF THE YEAR
Early in 2019, we acquired the globally recognized controller brand, @customcontrollersuk, which brought a whole new dimension to our brand.
We then expanded further into the gaming market by developing:
- LED enabled gaming chairs and desks,
- Third Party Controllers,
- XR Racing Range,
- & our revolutionary gaming bunk bed, which was sold exclusively @Argos in the UK.
PATHWAY TO EDUCATION
In early Spring, we were beyond thrilled to announce our first-ever club sponsorship with the Minnesota eSports Club.
The Club’s Mission: “… is to support and promote youth enrichment, leadership, and education through electronic sports (esports) organization, development, competition, and media production.”
We continue to work closely with the team and their Coach, Peter Young, to provide the gaming resources needed to enhance their skills and get them on the right track to higher education, scholarships, and opportunities.
Meet the Coach
BRING ON THE GAMING SHOWS
With an abundance of new gaming products, we made our presence well-known at the one of the largest gaming shows in the world; the E3 Expo. While at the show, XR Racing products were featured on The Gadget Show, presented by Currys PC World.
A long line of anxious gamers waiting to get a taste of our XR Racing experience, console gaming contests, and PC gaming setups made E3 2019 one of our most exciting events to date.
Following E3, X Rocker made global appearances at PAX AUS (Melbourne, VIC), Insomnia (Birmingham, UK), and EGX (London).
WORLD’S FIRST BASEBALL STADIUM GAMING DUGOUT
From August 19th to August 21st, we partnered up with Wisdom Gaming Group and the Minnesota Twins to bring fans at Target Field the first ever gaming lounge inside of a baseball stadium.
“The X Rocker gaming dugout provided an entertainment experience that was above and beyond just baseball.”
While the Twins took on the White Sox at home, thousands of people had the opportunity to play Fortnite, Rocket Ball, Super Smash Bros., and MLB in our exclusive, Twins branded, Delta PC Gaming Chairs.
YOU GAME SO WE CAN GIVE
Giving back to our loyal community of gamers brings our team an immense amount of joy.
By supporting #GrimeAgainstKnives and @JDRF throughout various tournaments, prize giveaways, online promotions, and @Twitch giveaways, we were able to provide more donations in 2019 than ever before.
CHINA MAKES WAY
Back in 2018, we launched our very first JD and TMall X Rocker webshops in China. The eCommerce shops, which offer PC and console gaming chairs, audio floor rockers, and VR accessories to gamers throughout China, saw faster growth in Q4 of 2019 than any other quarter since it’s launch.
Last but certainly not least, we couldn’t have made 2019 the year it was without our incredible retail partners. It is because of our retailers that the last 12 months have been the most successful year we’ve had since we launched the first-ever gaming chair back in 2005.
Our continued partnerships with Walmart, Argos, HayNeedle, Smyths Toys, and Bluestem (to name a few), made for an intense year of global growth, exclusive product launches, and new opportunities.
2019 also brought fresh, new partnerships with various others, including: NewEgg, Touch of Modern, Fred Meyer, The Range, Ryman’s, Game Marketplace, and Rooms-To-Go.
Let’s not stop there, though. Our brand strength also lead the way to our first televised commercial in partnership with @SmythsToys, a heavily demanded exclusive product line with @CanadianTire, and a multitude of print features across our retail partners.
Did we mention we were also featured in @GAME’s Holiday Video Campaign? (0:15)
From our entire team here at X Rocker, we want to extend a sincere THANK YOU to our retailers. We are beyond excited to see what opportunities arise in 2020 and look forward to another highly successful year.
KEEP UP WITH US IN 2020
Follow us to stay in the know on exclusive product launches, discounts, partnerships, and gaming shows. We promise you won’t want to miss what we’re bringing to the industry in 2020.
UK Site: www.xrockeruk.com